There’s no strict rule on how often to rotate them. It depends on your weight, your style, the wheels you use, and the ground you skate on and the setup. We skated around for a while and we think that what works best is simply checking your wheels after a session. If they look uneven, rotate them before you put your skates away. This way, the next time you go out, your skates will already feel right. No “I’ll do it later.”
For a long time, the common rotation method was simple. Move each wheel to the same position on the other foot, worn side to outside. People call it the 1-1, 2-2 rotation or the "rotation in place". It’s easy and it works to a point. But after skating around a lot and really paying attention, we found out something. This method still lets one direction of wear dominate. The wheels on a rockered setup end up with a forward-bias — the front wheels take more damage, and the rear wheels kind of coast. Over time, this changes how the skate handles and feels on the ground.