Some things don’t need to be rebuilt — just revealed.
That’s what this rebranding was for us.

We didn’t start over. We dug deeper.

Back in April 2025, we realized something had to change. The way we told our story? That needed work. For years, Rockin’ was seen through a lens that didn’t fully reflect what we really are: not just a rock-themed brand, but a movement of everyday skaters pushing what’s possible. It was time to clarify who we are and why we do this.

So we got to work.

We sketched, we argued, we sat through way too many late-night calls. The whole team got involved. What should stay? What had to go? How can we speak to skaters — and future skaters — with a voice that’s real?

Not everything went smoothly — and that’s okay. Life moved on for some of us.
Florian had to step back; skating and work just couldn’t align anymore. Marco chose to follow his own vision, pursuing a different path that made sense for him. Both were important parts of Rockin’s story, and we’re genuinely grateful for the time, energy, and creativity they brought in. Every chapter counts.

We want to thank them for their contribution to the brand — from testing and brainstorming to supporting the launch of the ROCKIN’ VERSA frame and beyond.
Florian was even part of our very first website visuals when we were just getting started and supported us thru almost our whole path. Thank you.

Here are their socials if you’d like to follow what they’re up to next: Instagram and YouTube — both worth checking out.

Marco: Instagram & YouTube
Florian: Instagram & YouTube

Around the same time, new skaters joined the crew — people who instantly understood what we’re building and brought their own spark. The circle keeps evolving, and that’s what keeps it alive. It is important parts of Rockin’s story, and we’re grateful for the time, energy, and creativity they brought in. Every chapter counts.

Check out our ROCKIN' Team page ;)

And while all of this was happening, the gears of the brand were still turning. Orders were shipping, frames were being tested, wheels were wearing down on curbs and city streets, we were skating around and finding out still.

But the turning point? You. The community.

When we started opening up about our ideas, the response was overwhelming. People who had been skating our gear for years — and even those we didn’t know were watching — reached out with thoughts, encouragement, and honest feedback. The conversations we’ve had over the years, the chats in forums, the long message threads — it all came together. Your voice shaped this rebrand just as much as ours did.

So here’s what’s new.

We’re evolving from a music-themed aesthetic into something that reflects our scene today: a more urban, raw, and honest vibe. Think brutalism meets motion. Our visuals are rough, bold — and proudly so. We’re not here to polish things until they’re sterile. Our gear is built to be used, scratched, worn, and re-used. Just like the streets we skate.



Check out the limited edition mini-collection here.

We’re still shipping some frames in older packaging — not because we’re holding on to the past, but because we’d rather use what we’ve made than waste it. That’s why each order includes a collectible rebrand sleeve — a symbol of transition and a glimpse into what’s next.

Our new website is still undergoing some minor updates.

Check out the Instagram of a talented graphic designer who were working with us on this project: Nika Hotulova.

What stays the same? The spirit.

We’ve always been about community. We’re still working closely with the people who ride our gear, support our story, and shape the skating world in their own neighborhoods. We believe in giving skaters a platform, not a script. That’s why we’re inviting customers to tag us, collaborate, and show what they found out. No gatekeeping. No elitism. Just people skating and growing together.

We believe in realness — not in showing off, not in tearing others down.
The streets teach respect. Everyone starts somewhere.
That’s why Rockin’ stands for inclusion, not hierarchy. No elitism. No “you’re not good enough.”
If you skate, you belong. Period.
Our scene grows when we lift each other up — not when we gatekeep or flex.

If you’ve got Rockin’ gear — post it, tag us, add us as collaborators. You might just see yourself featured*. This brand was built on real people skating real streets. That’s who we are, and that’s who we’ll stay.

*Please mind, that Instagram and such won't allow you to add us as collaborators if you are using ❌Licensed Music (a.k.a. ❌Commercial Music) in your reels and posts so please use ✅ Royalty-Free Music.

We also invite you to take a closer look:
→ Pay attention to the new visuals: the logo, the typography, the colors — each one chosen with care, grounded in the vibes of today’s skating.
→ Subscribe to our newsletter to stay in the loop with stories, updates, offers, and behind-the-scenes stuff.
→ Follow us on Instagram, TikTok, and YouTube — we’re going to be posting more: new videos, skater stories, guides, and a few surprises.
→ Explore the whole site — we’ve put a lot of heart into every corner.

We’re not trying to be the biggest. We’re here to make a difference.
And you’re invited.

Let’s skate around and find out.