ROCKIN' Frames - About us page

Our vision

We don’t make heroes — we make gear for them. Our products are the tools. The skaters are the stars.

a brief history of rockin' products

The more we skated around, the more we found out what was missing on the scene.
So we made our own frames. Then more.

We skated around and found out

2021

Introduced 7 UFS rockered frame models in urban brutalism style colored in 9 different colors, Rockin' Adapters
2022

Introduced 5 new rockered frame models, Rockin' H-Blocks, Rockin' Wheels, Rockin' Black Metal Bearings
2023

Introduced Rockin' Urban Pants, Rockin' Dark Streak Waxed Laces
2024

Introduced Rockin' VERSA and Rockin' Raisers
2025

Rebranding, Introduced streetwear, new frame design (still in development), Trinity Mounting frames in development

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

Invite us as collaborators

Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing.

We’ll be cheering, sharing, supporting.
Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin

we skated around and found out

Not so brief history

not so brief history

The beginning

Rockin’ grew from a feeling that skating gear could be different. Not just cheaper or fancier. It had to be the kind of stuff that feels right under your feet, stands out in the crowd, takes a beating, and comes from people who actually skate.

At first, we were just exploring. A few sketches, some late-night talks, and a handful of prototypes. The more we looked around, the more we realized what was missing in the scene. So we made our own frames. Then more.

We kept pushing. We worked closely with skate communities to deliver what they wanted. We took risks and built what we ourselves wished existed.

rockered inline skate frame Rockin' 4100 rocking 4100 165mm red black inline skating urban skating city skating patines ruedas rolki

Overcoming obstacles

Things didn’t always go smoothly. Unreliable suppliers. Delays. Doubts.

So what kept us going? Our team. The people who ride our gear. Encouraging messages on social media, the support and the feedback from our community.

We learned, got stronger, and evolved. Not to impress anyone, but to help skaters level up — and to give back to the people who gave so much to us.

Rebranding

And that’s where the rebranding comes in. For over six months, we’ve been working behind the scenes — sharpening our message, refining our designs, and making sure what we put out truly reflects who we are and where we’re going. What you’re seeing now is the result of that journey.

We’re still skaters. We still test everything ourselves. And we still believe that every scratch on your frame tells a story — and we’re here to help you share it.

Our mission

Everything you see isn’t just a design update. It’s a symbol of the journey we’ve been on, and the adventures to come. You’ll notice some new visuals, but what we believe in stays the same:

Self-expression through how you skate, dress, and move
Built-to-last quality: gear that handles real street use
Learning and growing together with the community
Being creative and inspiring others to do the same

The Next chapter

If you pick something up from us, you’re not just buying gear — you’re helping write the next chapter in skating. One that’s real, bold, and made by skaters like you.

We say: Welcome, let’s skate around and find out!

Tag us. Invite us as collaborators. Show how you ride Rockin’.
You don’t have to be a pro — just be you, doing your thing. We’ll be cheering, sharing, supporting.

Because at ROCKIN’, you’re not the customer — you’re the crew.

Our tags: #rockinframes #skatearound #werockin